Eat Good, Feel Better

I worked on this advertising campaign for Upland Brewing Company, a local restaurant in Bloomington. This campaign targeted Millenial beer drinkers with young children and college students. In this campaign, I created advertisements for print and out-of-home, such as a bus stop advertisement to target college students and a billboard for commuters. The idea of the campaign was to showcase that by eating at Upland, you are eating locally sourced meals that are good for you.